It’s Fabulist…The shoe concierge
Home of the Fab Boot Asst.—your solution to everyday footwear frustrations. Effortless removal designed to remove boots or any type of footwear with ease, while caring for the shoes that carry you.
About Us
Welcome to It's Fabulist — the home of elevated shoe solutions.
We believe style should never come with struggle. Getting in and out of your favorite shoes should feel just as good as wearing them. That's why we created It's Fabulist: a brand designed to bring ease, intention, and sophistication to your everyday routine. Our journey began with a simple but often overlooked problem—removing boots. From that need, our signature product was born: the Fab Boot Asst. A sleek, thoughtfully designed tool that allows you to remove your boots effortlessly—no strain, no awkward balancing, no damage to your footwear
It's Fabulist is more than one product. We are building a curated collection of modern shoe solutions designed to support how you live, move, and show up-whether it's maintaining the shape of your shoes, enhancing comfort, or simplifying your daily routine.
Think of us as your personal shoe concierge-where fashion meets function, and every detail is designed with you in mind.
Because true luxury isn't just how it looks...
it's how it works.
It's Fabulist
Effortless. Elevated. Essential.
OUR SERVICES
Shoe Concierge
Footwear care and styling service designed for those who value their investment pieces from protection, preservation , to problem-solving solutions. We provide tools and essentials that keep your shoes, looking impeccable and performing beautifully.
Personal Shoe Shopping
Cure rated shoe shopping experience tailored to your style fit, and lifestyle. From sourcing the perfect pear to recommending the right fit, function, and finish.
Shoe closet organization
A refined strategic approach to organizing your collection – maximizing space, enhancing visibility, and maintaining every pair with care.
It’s Fab U List.
Home to The Fab Boot Asst.
A sleek, modern boot remover designed to make taking off tight boot and hard to remove shoes effortless-no bending, no tugging, no struggling. Crafted with a smooth wood finish and a secure non-slip base, it gently grips your heel protecting your footwear. Whether you’re stepping out of luxury boots, everyday sneakers, or fitted fashion styles, the Fab Boot Asst. saves time, protects your shoes, and keeps you moving in style.
Looking Fab should never end in a struggle.
EFFORTLESS. ELEGANT. ESSENTIAL.
Contact Us
We’d love to hear from you. Whether you have a question, feedback, or need assistance, our team is here to help.